Rock + Feather Graphic Design

Author Archive

Seeking ad hoc help in the R+F office!

Wednesday, February 29th, 2012

We are up to our eyeballs in work and ’tis the season for new work to come rolling in. We love this, and are meeting some great new people, clients, and colleagues. However, we need help with a very important and specific role: writing proposals!

Check out our ad on the Bay Area Craigslist.

Do you know someone who might be the perfect fit? Have them send us their resume to info@rockandfeather.com!

Laverty Chacón website launched!

Monday, September 12th, 2011

We are so honored to share another website launch with you all!

In collaboration with John Donovan of DCP Partners, code and tech maestro, and Lisa Yaple, messaging and content rockstar, Rock+Feather has created a brilliantly functional, beautifully branded, WordPress-based website for Laverty Chacón Commercial Real Estate.

Tanner Laverty and Marc Chacón are absolutely wonderful to work with: ambitious, down-to-earth, smart, and fun. We had a great time putting a team together to knock their website above and beyond their expectations. The new site allows their client, tenants, and brokers easier access to service and estimate requests, property listing, and relevant resources!  [Read what Tanner had to say about it here on their new blog.]

Time versus social media

Wednesday, August 24th, 2011

Many of you are also business owners, and I know what that means when it comes to time: there’s never enough of it. It also means wearing all the hats, trying to balance all the spinning plates, and knowing your work is never quite done. Add the exciting (and often frenzied) world of social media, which is no longer optional and definitely something that requires constant attention, and, if you are like me, you can often feel that it’s become too much to maintain!

No wonder there are “social media experts” popping up everywhere! It’s a opportunity-based business idea that has come out of the social media flurry: to help businesses manage and maintain their social media presence.

At Rock+Feather, we have tried several ways of keeping up with the social media stream. In the past, we have distributed goals and tasks between all the staff in the company; we have hired an intern focused almost exclusively on social media updates; I have tried to do it all myself. Each one has has its pros and cons.

For example, in the past year, I have been sole keeper of the social media face for Rock+Feather. That is why you see a steady stream of Facebook updates, but the blog posts appear so inconsistently. It has become very apparent to us that my being able to send out a short note about the latest website launch or news-worthy article to Facebook and have it populate our Twitter and LinkedIn accounts simultaneously reaches the most people, considering our web traffic and audience touch points. It’s also the simplest for me to do, considering we have set our Facebook stream to populate the others automatically. (Time saver alert!)

How do you handle keeping up with social media? What are your tips for saving time while still leveraging the power of social media?