Many of you are also business owners, and I know what that means when it comes to time: there’s never enough of it. It also means wearing all the hats, trying to balance all the spinning plates, and knowing your work is never quite done. Add the exciting (and often frenzied) world of social media, which is no longer optional and definitely something that requires constant attention, and, if you are like me, you can often feel that it’s become too much to maintain!
No wonder there are “social media experts” popping up everywhere! It’s a opportunity-based business idea that has come out of the social media flurry: to help businesses manage and maintain their social media presence.
At Rock+Feather, we have tried several ways of keeping up with the social media stream. In the past, we have distributed goals and tasks between all the staff in the company; we have hired an intern focused almost exclusively on social media updates; I have tried to do it all myself. Each one has has its pros and cons.
For example, in the past year, I have been sole keeper of the social media face for Rock+Feather. That is why you see a steady stream of Facebook updates, but the blog posts appear so inconsistently. It has become very apparent to us that my being able to send out a short note about the latest website launch or news-worthy article to Facebook and have it populate our Twitter and LinkedIn accounts simultaneously reaches the most people, considering our web traffic and audience touch points. It’s also the simplest for me to do, considering we have set our Facebook stream to populate the others automatically. (Time saver alert!)
How do you handle keeping up with social media? What are your tips for saving time while still leveraging the power of social media?