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	<title>Rock+Feather</title>
	<link>http://rockandfeather.com/blog</link>
	<description>Graphic Design, Branding, and Visual Communications</description>
	<lastBuildDate>Sat, 10 Jul 2010 03:59:25 +0000</lastBuildDate>
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		<title>Defining Your Brand</title>
		<description><![CDATA[The word “brand” is frequently misunderstood or misused. Your business has a brand…whether you are doing anything about it or not. A brand is not just your logo or your business card. It is not just your product or service.  A brand is much broader than any one tangible element of your business.

 At [...]]]></description>
		<link>http://rockandfeather.com/blog/2010/07/defining-your-brand/</link>
			</item>
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		<title>Making sure your site gets noticed: SEO Basics</title>
		<description><![CDATA[It&#8217;s the end of a dark wet winter here in San Francisco. Now that it &#8217;s finally spring for most of us, it&#8217;s time to take a look at some signs of rebirth in industries far and wide, namely the website redesign. Last month Kelly explored our work creating Merchant Construction&#8217;s revamped identity and a [...]]]></description>
		<link>http://rockandfeather.com/blog/2010/04/making-sure-your-site-gets-noticed-seo-basics/</link>
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		<title>Case Study: Merchant Construction &#8211; What&#8217;s In a Font?</title>
		<description><![CDATA[A strong visual mark &#8212; the symbol, shape, or image &#8212; used for your logo is both what people should recognize immediately, as well as an important factor in successfully setting your brand apart from your competition. However, choosing a font to complement your logo is just as important as choosing the mark. Even the [...]]]></description>
		<link>http://rockandfeather.com/blog/2010/03/case-study-merchant-construction-whats-in-a-font/</link>
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		<title>Night at the Museum</title>
		<description><![CDATA[Beverage line or Rainforest line?
This is a question I found myself pondering in the middle of the California Academy of Sciences &#8220;NightLife&#8221; this past Fall. The recent trend in late night museum events has San Francisco buzzing. The puzzled faces of young, hip 30 somethings slowly making their way round and round, floor to floor, [...]]]></description>
		<link>http://rockandfeather.com/blog/2010/01/184/</link>
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		<title>Coloring Your Brand&#8217;s World</title>
		<description><![CDATA[She saw red. He was green with envy. Are you feeling blue? Often colors are used to evoke and express emotion in language and design and there&#8217;s a reason. People see in many colors (and some don&#8217;t; to see your website as a colorblind person would, go here), a distinct trait not shared with many [...]]]></description>
		<link>http://rockandfeather.com/blog/2010/01/coloring-your-brands-world/</link>
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		<title>Change, Evolution, and Opportunity</title>
		<description><![CDATA[Happy New Year, everyone! We look upon the dawn of 2010 with new opportunities and change ahead of us. It is definitely a time of evolution for Rock+Feather.

All is connected &#8230; no one thing can change by itself.
Paul Hawken

Looking back on 2009, we had so many incredible changes! For those of you who have been [...]]]></description>
		<link>http://rockandfeather.com/blog/2010/01/changeevolutionandopportunity/</link>
			</item>
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		<title>Outside The Office Walls</title>
		<description><![CDATA[
It&#8217;s hard for me to walk into a museum without wanting to grab a painting, sprint past the guards, hop over the entry gate and free it from the white plaster walls. Besides the obvious ramifications of social scorn and MOMA membership loss, you know we&#8217;ve all thought it. Okay, maybe not every time you [...]]]></description>
		<link>http://rockandfeather.com/blog/2009/11/outside-the-office-walls/</link>
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		<title>Coach Nikki Anderson&#8217;s new website goes live!</title>
		<description><![CDATA[Rock+Feather has been proud to work with Coach Nikki Anderson in the past for business coaching. The fall, we have had the pleasure of working with her as a client. We have created a beautiful website for her, launching a new identity for her business.

If you, or someone you know, if seeking to transform their [...]]]></description>
		<link>http://rockandfeather.com/blog/2009/09/coach-nikki-andersons-new-website-goes-live/</link>
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		<title>CHAA and API Health Sources&#8217;s new identities and websites released!</title>
		<description><![CDATA[Rock+Feather is pleased to announce the launch of two sister websites. CHAA&#8217;s (Community Health for Asian Americans) and API Health Source&#8217;s websites are both live. We worked collaboratively with LifePortal to develop a new look and feel for both CHAA and API Health Source.Their online presences were intended to be similar in layout, but distinctive [...]]]></description>
		<link>http://rockandfeather.com/blog/2009/08/chaa-and-api-health-sourcess-new-identities-and-websites-released/</link>
			</item>
	<item>
		<title>Our most recent work for The FruitGuys&#8217; FruitGuard campaign!</title>
		<description><![CDATA[Our client, The FruitGuys, has just launched their FruitGuard incentive program. We worked with them to develop a simple, iconic site to promote this cool program! Check it out!
]]></description>
		<link>http://rockandfeather.com/blog/2009/08/our-most-recent-work-for-the-fruitguys-fruitguard-campaign/</link>
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